It is really quite simple to achieve...In a nut shell -
She was covered in five cans of tomato sauce, that was shot on location with available lighting...The original image was not nearly as cool - but cool. Then in photoshop - I selected areas of the image that were tomato sauce and copied them onto a new layer. On the first layer I erased everything around her, leaving that area white...then I desaturated the first layer and adjusted the curves to give a hint of mettalicness to her skin...I then added the border and cut off part of the top of the image...thats about it. Hope that helps - PS tomato sauce is a mess.