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Is it ok to place an ad on a local newspaper??
Old 05-25-2006, 01:13 AM   #1 (permalink)
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I'm trying to start my bis as a photographer, here in my community there is a local newspaper that appears every 15 days.

Do you think it is a good move to place an ad??

Just to explain further, the place I live in is a high end group of several areas in which the purchase power of each individual is as high as to give their teens BMW's and Hummies for fun...

Im in México City by the way...

Would you consider such an action if that was your case???

Any advice on other ways of self promotion is welcome.

Im planning on doing portraiture, and social photography.

Here's a sample of the work im considering....
New outfit of the princess

Elegant girl
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Re: Is it ok to place an ad on a local newspaper??
Old 05-25-2006, 01:39 AM   #2 (permalink)
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This is really a basic marketing issue. Does the paper have wide readership among your targeted customers? How does the cost compare with other alternatives that reach the same audience? Any time you do run an ad make sure you track the responses to determine its effectiveness.
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Re: Is it ok to place an ad on a local newspaper??
Old 05-25-2006, 09:27 AM   #3 (permalink)
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Tusayan is correct in that you want to make all marketing effective - making sure your target customer base will see it. That being said, it certainly couldn't hurt to get any type of advertising out there, especially in your community. Since it is a local paper, you might be able to get a small article written about your business - often times community papers will make mention of new businesses in the area which I'm sure you can see the benefit of (free advertising).
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Re: Is it ok to place an ad on a local newspaper??
Old 05-25-2006, 08:02 PM   #4 (permalink)
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Thank you... well, its certainly the paper with the largest amount of readers in here (as there is no other and it writes about several issues that concern the whole community) Among the advertisers I've found Costco, Nissan, several local restaurants and schools.

I'll talk to the paper and ask for fees.

Thank you for your ideas.
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Re: Is it ok to place an ad on a local newspaper??
Old 08-03-2006, 10:47 PM   #5 (permalink)
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Target your audience based on where they actually surf and what they search, and what intend them to search, and accordingly frame your advertising campaign, For your intended market Zob Magazine seems to be effective, their site seems quite promising; ZobeModelsAndTalents.com
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Re: Is it ok to place an ad on a local newspaper??
Old 10-14-2006, 07:27 AM   #6 (permalink)
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Hi Frozty, I just found this forum today so my response may be too late for you now but it may help others.
By now chances are you did place some newspaper ads and lost your money or at best you broke even.

Tell me. . . Am I right? . . . or . . . Am I wrong? On this?

It’s a real shame how many new photographers waste their time and money trying to figure out what
works on their own when all they have to do is find a photographer who can show them the inside tactics that really work.

I didn’t see anything in the forum rules about posting links so here are a few that may interest you.
(Attention Moderators . . . Please let me know if this is OK or not. . . I’m willing to pay to advertise
these links on this site because I can teach new photographers how to flood their studios with clients)

http://hubpages.com/hub/photoprofits

http://hubpages.com/hub/PetPhotographyBusiness

http://stores.ebay.com/MoneyMakingPhotography

I can show you how to put together a simple photography marketing system for under $200 that will get you new clients
every week for years to come. No need to do any traditional advertising like print ads in papers or magazines or yellow pages.
Just a real simple system that’s works first time and every time it’s put into action!

You may think that I’m not that good of a photographer and you’d be right. However I bet that I shoot and sell more than most
others simply because I know how to flood my living room studio with clients everyday of the week!

Cheers,
Steve Shulenski
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Re: Is it ok to place an ad on a local newspaper??
Old 10-14-2006, 08:53 AM   #7 (permalink)
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I always wince a little when people self-boast vs. self-promote. I'll take a peak at your articles...and I'm sure that when I do--there will be something to purchase...time to go find out.

As for the original thread...there are many ways to advertise for very little. Sel-promotion and networking have paid big diviends for me. Paying for advertising and waiting for the phone has never worked. In the beginning, you will probably find that a saturation of business cards, simple yet effective website, and word of mouth via friends and past clientel is the best stuff money can buy. I would not spend $200 on a 'get rich quick with a camera' scheme.....
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Re: Is it ok to place an ad on a local newspaper??
Old 10-15-2006, 02:18 AM   #8 (permalink)
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Quote:
Originally Posted by racket4life View Post
I always wince a little when people self-boast vs. self-promote. I'll take a peak at your articles...and I'm sure that when I do--there will be something to purchase...time to go find out.
Of course you will. I deserve to be paid for my help as you will make thousands back!

Quote:
Originally Posted by racket4life View Post
As for the original thread...there are many ways to advertise for very little. Sel-promotion and networking have paid big diviends for me. Paying for advertising and waiting for the phone has never worked.
Bingo. . . most of what photographers do to attract business is very ineffective.

Quote:
Originally Posted by racket4life View Post
In the beginning, you will probably find that a saturation of business cards, simple yet effective website, and word of mouth via friends and past clientel is the best stuff money can buy. I would not spend $200 on a 'get rich quick with a camera' scheme.....
Yep. . . same old worn out stuff that takes months before it starts to pay anything.

I can show any brand new photographer how to flood their studio with clients in less than 30 days on a marketing budget of under $200.

In Fact - I'll pay you a $5,000 Cash Reward if you can show me a more effective lower cost way to do it. You may call it boasting. I call it - Stating The Facts!

It's your choice to continue to learn the hard way. I write and sell books that provide the solution to a problem (How any new photographer can get dozens of photo clients) but many refuse to invest in learning what works from someone who is doing it and instead of making friends with someone who can help them - they choose to mock me because I dare to sell my 52 years of experience. Oh well - It goes with the territory. Lot's of well established photographers hate me because newbies armed with my know how are taking business away from them and they wish I would stop creating so much competition for them. Especially when the competition that is cutting into their profits are not anywhere near as good at creating images as they are. I never claim to be a great photographer. I'm just OK at creating saleable portraits but most important . . . I'm really great at marketing a home based photography studio.

You can keep your fancy studio and equiptment. Just give me a camera, one light, a living room to shoot in and my marketing system and I'll be earning $500+ on average for every one hour portrait session I shoot. And if the town I'm in has a population base of 50,000 people or more. . . I'll do at least 2 - 5 sessions per day!

It's just not that hard to do. Not even for newbies! It's kinda like a McDonald's... They don't make the best food but they built one of the the best marketing systems the world has ever seen and they staff their business locations with a bunch of newbies. That system enables a bunch of teenagers to make a lot of money for the owner. Kinda like what my system will do for any new portrait photographer that is smart enough to take advantage of it.

You can hear what Radio Talk Show host Millard Grubb had to say about one of my systems by going to http://snipurl.com/millardgrubb Millard has reviewed thousands of so called money making opportunities. So don't just that my word for it. Listen to what others who have seen my system in action have to say.

You can learn from the mistakes of others or you can make them yourself and learn the hard way. As for me I'd rather invest a few dollars now to learn what works instead of it taking 20 years to discover by trial and error.

And by the way - I'm not selling my book for $200. What I said was that you could put together an effective marketing system yourself for a one time cost of $200

They won't pay me that money. They will use it to build their own Marketing System. I simply show you what I do and tell you exactly how to do it and provide you with ongoin support if you ever need. But this system is so simple most people don't need me to hold their hand.

But you must have enough brains to use it and the motivation to take action.

And this is not get rich quick. All I can do is show you how to get clients into your studio. That alone will not and can not make you rich. It's what you do after they are in front of your camera and after the session that really counts (that's were your marketing advice quoted above will come into play - but your advice takes time to pay off) If your work is not "Saleable" you could photograph people all day long and remain broke forever.

However. . . if you can create saleable portraits. . . I can show you the easiest way in the world to get clients. $5,000 in cash says you can't even come close to what I have.

Cheers,
Steve Shulenski
http://www.MoneyMakingPhotography.com
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