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Marketing Mojo
Old 12-19-2009, 11:55 AM   #1 (permalink)
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For those interested in surviving in todays tuff times as a photographer, I'm in this month's Rangefinder magazine for Power Marketing in a Web 2.0 World (for photographers. So for those that don't subscribe to Rangefinder, they've made it easy for you as the article is in PDF format from their website,

Before you download this 3-page article, here's the intro, written by Alice Miller a long-time editor in the photography industry:

There was a time when a handsome, well-edited hand-held portfolio was the epitome of presentation, the premier tool for a professional photographer pursuing a plum assignment. Today, presentation options abound, from designer hand-held portfolios and sophisticated online portfolios to photobooks to informal iPodstyle
slide shows, podcasts, iTunes apps, even e-books. The list of possibilities grows all the time.

Deciding which options best suit your needs and personal style, and which showcase your work most effectively, are critical marketing concerns.

For the entire article, Rangefinder Mag PDF

Thanks, rg.
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Re: Marketing Mojo
Old 12-23-2009, 06:34 PM   #2 (permalink)
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The pdf file is only 2 pages.. .5 of the second page is blank.. just had to post.. it is a nice article.
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Re: Marketing Mojo
Old 12-23-2009, 06:45 PM   #3 (permalink)
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Thanks, and thanks to Steve Ball for sending me a copy, my old addy must have my copy, thanks, and have a great holiday season! rg sends!
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Re: Marketing Mojo
Old 01-06-2010, 05:36 PM   #4 (permalink)
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wonderful article!
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