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Photoshopped ad banned in England
Old 12-17-2009, 04:40 PM   #1 (permalink)
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Just saw this on Yahoo.

Twiggy's Photoshopped Olay ads banned in England

editor


Perhaps we should start calling 2009 the year of the airbrush. The latest Photoshop scandal involves not an emaciated model nor a bizarrely-retouched actress on the cover of a fashion magazine, but instead a 60-year-old icon with not enough crows' feet for anyone's liking.

Let's catch you up: Last summer, beauty company Olay debuted its Definity eye cream campaign depicting model Twiggy looking far younger, smoother, and firmer than her then 59 years should suggest. The '60s fashion star appeared virtually wrinkle-free in the ads and, since her baby-faced visage was selling anti-aging cream to older women, quite a few people—including bloggers, news outlets, and the British Parliament—grew quite disturbed.

In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public. And, in the ensuing months, the U.K's Advertising Standards Authority (ASA) received hundreds of complaints from the public, claiming the Olay images were "socially irresponsible" and could have a "negative impact on people's perceptions of their own body image, " The Guardian reports.

Finally, yesterday, the ASA banned the complete set of Olay Twiggy ads, ruling that the post-production retouching could give consumers a "misleading impression of the effect the product could achieve."

You think?

In the ads, Twiggy says, "Olay is my secret to brighter-looking eyes" and "Because younger-looking eyes never go out of fashion...[it] reduces the look of wrinkles and dark circles for brighter, younger-looking eyes."

However, since Olay admits to "minor retouching" around Twiggy's eyelid area (essentially wiping out any indication of undereye darkness, bags, and fine lines), we know the cream is not really her secret. Instead it's a skilled computer technician, which is something you just can't bottle and sell for $23.89. Nor is this "secret" available to most women. Honestly, it's refreshing that, with the banning of these ads, finally someone is saying just that.

So, I wonder where this will lead across the board. Kinda follows right along with JimmyD's post about photographic skills don't you think.
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Re: Photoshopped ad banned in England
Old 12-17-2009, 09:16 PM   #2 (permalink)
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I rdmember seeing a photo essay of Stars, Starlets, and simply just Wannabe's with *and* without makeup. What a difference. So should the blame start off with the subjects/models who are photographed, the MUAs who apply a 'skin' over the base face, the 'Industry'? What about us? I mean with creative lighting, poses and such we present Non-Reality images.

Yes, some things do go overboard (ie. this ad campaign) but how much should we trust ALL images we see in mags, on the screen, on the Internet? Before PS there was creative Airbrushing and the Egyptians of ancient time used makeup...so it's been around for a LONG time.

Fresh, natural faces and bodies are very few, very far between.
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Re: Photoshopped ad banned in England
Old 12-18-2009, 10:00 AM   #3 (permalink)
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Once in a while, I watched "You look good NAKED" on TV. It is a british channel in Canada.

The women complained about the beauty looks in the magazines and they couldn't receive the similar results.
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