While doing my annual 'splurge in the bookstore' holiday shopping, I ran across a neat book I had not seen before.
It's 'Fashion Photography, A Complete Guide to the Tools and Techniques of the Trade' by English fashion shooter Bruce Smith.
Let me get one thing out of the way quickly... I don't know this guy, don't have any connection to him, his publisher, any bookstore, ad agency, or whatever associated with the book.
It's a neat book, and he has lots of cool images. I like it.
While skimming through the section on 'creating energy' in images, this caught my eye.
"I keep telling my models that they are beautiful and that the shots we are getting are fantastic. It's important to keep up a positive feeling while you are shooting. It does not matter if you are getting 99 shots out of a 100 that you may not use. As long as you get that one amazing picture from your shoot, you will have done a great job."
Now I know that there are the guys who believe in taking two hours to set up a shot, push the shutter button once, and call it a day. Hey, if that works for you, what do I care...
But it's refreshing to hear a pro say that every picture he takes isn't necessarily a winner.