Originally Posted by Fred Gerhart
It all depends on the use of the resulting photographs. TFP must be fair to BOTH model and photographer. That means PROMOTIONAL USE ONLY of the resulting images.
With respect Fred:
TF doesn't mean free. It means fair value. A models contribution is only one part of the whole picture, so even if I sell the print for $200, if $20 made them happy on shoot day, that is still perfectly fair. How do you think business afford all those employees and buildings and utility payments and so on? They charge more and earn more than their costs.
Experienced photographers have way more invested in their business than beginning models and often more than experienced models. Equal shares or promo only isn't "fair", it is just one way of doing it and poor one at that.
Let's take the example of setting up a shoot and there is $400 worth of expenses paid by the photographer. Studio rental, MUA, Wardrobe and prop rental, photo stylist, seamless paper, printing costs and so forth. Everybody gets prints for their book. Everybody is happy.
The Photographer then gets to sell one image for $200. He still hasn't broke even on the hard costs, let alone the overhead in his business.
Say two years goes by and he sells another or the same image to a greeting card company or a book jacket, for anotherh $150.00. Still hasn't covered costs. Does he have to try and locate the trio above to share more of the income and reduce his reduction of expense?
The photographer owns the copyright which states he/she is the one who can make copies for profit. Yes, model releases still matter, but that is another topic.
Sure the model doesn't have to agree to be part of the project, but if she does, it is fair. By the way in the above senario the model gets the additional benefit of having a tearsheet available to show she is actually published professionally, not just in someone's spank bank.