[quote=gaborm;240982]There was a gentleman here who shoots seniors and have an ambassador program. Can you please enlighten me how you pay the kids or what kind of specials you're doing, to get the kids into the studio?
The Ambassador program is simply a way to get seniors to direct their friends to the studio. It works like this:
You find a willing student that is in need of senior portraits that is interested in saving money or increasing the size of their photo order at no monetary cost. Each student they refer to your studio for a sitting rewards the sender with say a free 8X10, two if you are generous. You may decide on the incentive given. It could be a free outdoor sitting, location sitting, digital special effects, whatever.
The idea is to have an ambassador or two in each high school within your area to increase the number of sittings in the studio and spread the knowledge of your location and expertise. Oh yeah, and to make more money.
I've used the Ambassador program to varying degrees of success. The last couple of years I didn't have the greatest results. It seemed like the kids I chose weren't worried at all about the cost of their photos because their parents were footing the bill. I think it would be best to contact the parent about the offer rather than the student.
It's a great incentive technique for the studio that's new on the scene. Those that have been in business for years probably needn't worry about it especially if they are already the first choice of students year after year.
There are of course varieties on this, the student may work part time at the studio or perhaps do upkeep on your landscaped shoot areas, but you get the idea. Give a little, get a little.
Hope this helps you out.