Originally Posted by R_Fredrick_Smith
I think you may have missed my point. Keep in mind the words that follow the "..." in my musical quote. I am only suggesting that what he may deliver to the customer doesn't really matter. Just show her the proofs and then find out what she wants. It may be an expensive leather binder with 8 photos or a 16x20 or whatever and naturally he can push expensive alternatives if she truly doesn't know what she wants. A photographer is on one hand an artist, and on the other hand salesman. He/she must take good photos but then they have to sell them to the customer.
Sometimes our customers don't know what they want. Showing them and presenting "gift" ideas may make the sale, along with proofs of everything else. For a relative small investment one can create his or her profits by taking such small steps to inform the customer.
A few commissioned photographers get paid one price much like a painter. The customer will have no idea what size they really need. Many times a commissioned photographer will go into the homes and see how much space on the wall is appropriate and then will apply that size in final print. It could be an 11x14 or 40x60. Whatever is appropriate. Customers really don't know what they want and sometimes have to be told.
This is brilliant marketing. How many times will you not buy something because it's not in stock and readily available to take home?
There are many marketing techniques in preperation for a sale with such small investments a photographer can increase his or her bottom line if he or she actually starts thinking like a businessman/salesman.
I hear all these complaints about photographers not making any money and it's almost like photographers are afraid to make a sale.
The traditional application of showing proofs and making the customer decide is about the worse case scenerio a photographer can actually provide.