Originally Posted by R_Fredrick_Smith
Rolando has an article
...but Rolando keeps referring to a print size of 9x12. All very fine and good for the Olympus crew with their 3:4 ratio but most other SLRs/DSLRs don't have that ratio. So it's a bugger to get a 9x12 out of the camera without a lot of cropping. (I know, I've tried). Plus, unless you are printing at home, it's damn difficult to find 9" wide printing rolls at commercial printers....8", yes....11", also. And if you are printing at home, unless you have the bucks, you are probably using a printer that only handles 8 1/2" wide paper.
Personally I think that this print size thing is just a way for some flaky/flaming "Art Director" to make the photographers' lives miserable...and expensive. If you really want to blame someone, again the French are the target as it was the influence of their Fashion world and the physical size of large format cameras that came up with this size.
[....or so I've been told.