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Hey portrait Shooters!
Old 04-28-2006, 01:06 PM   #1 (permalink)
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Sneior Portrait time is upon us! I thought I would take a minute to share with you a marketing strategy I'm using. I'm not the contract studio for any school, so for me it's an uphill battle.

Well, the local paper is running a graduation insert congratulating all of the seniors. I just bought a full page ad here's what it looks like


Just in case you were curious what the small print says, it goes something like this:
*Bring in a blank original copy of the School
Photographers order form and purchase the
Silver Collection or higher and receive a $25
rebate. Limit one per student. Can not be
combined with any other offer.

No, it's not a completely original idea. I've heard of photographers offering so much of a discount for bringing in mailers, but not order forms . $25 is the minimum session charge. The kids have to pay that just to be in the yearbook . My Silver Collection is $349. The two kids at the bottom are my ambassadors.

Feel free to try the same strategy. Lemme know how it works for you.

BTW, this is not the final version of the ad. It was a first proof. And it's too late to change the ad, it's already at print.

Mike
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Re: Hey portrait Shooters!
Old 04-28-2006, 02:54 PM   #2 (permalink)
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I see a big red X.

Good idea, though.
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Re: Hey portrait Shooters!
Old 04-28-2006, 04:04 PM   #3 (permalink)
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I tried three different browses and got ex's and question marks.
I sure would like to see that ad though.
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Old 04-28-2006, 05:33 PM
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Re: Hey portrait Shooters!
Old 04-28-2006, 05:34 PM   #4 (permalink)
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Sorry about that. It should work now.
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Re: Hey portrait Shooters!
Old 04-28-2006, 11:27 PM   #5 (permalink)
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'Enchanting Media' is really small while 'Photography Studio' is really big. I would figure it the other way around.

-josh
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Re: Hey portrait Shooters!
Old 04-29-2006, 09:37 AM   #6 (permalink)
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The schools in my area use a "cattle call" to shoot the seinors. I get those that are pissed off because they did a crappy job and want some quality work done.
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Re: Hey portrait Shooters!
Old 04-29-2006, 09:48 AM   #7 (permalink)
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Good marketing idea, it should be effective.
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Re: Hey portrait Shooters!
Old 04-29-2006, 03:46 PM   #8 (permalink)
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Thanks Doug.
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