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Picture Packages
Old 03-07-2006, 06:48 PM   #1 (permalink)
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All,





Help! I am shooting a church directory in a month and need to get together "packages" to offer for sale to the families who sit for the free directory picture and want additional copies of the sitting for themselves. I have never done large groups of families before and need some advice on what combination of picture packages are the hot sellers? I expect to have around 425 families come in for a sitting and hoping that 35-50% are going to want to buy "packages". Is that realistic? I am thinking of starting packages around $115 and going up to $300+ or more with a framed item as we are in a high end area of Tampa. Are there any ideas on what I should expect the conversion rate of people sitting for a free church directory picture purchasing additional high end photographs of themselves / their family? Are people going for larger pictures rather than wallets? I want to appeal to the high end customer and not someone thinking about the photo booth at Wal-Mart so I am looking for advice for the best way to reach the high-end market with the packages they want and will buy.


Thank you so much!

Brad Hall, Tampa
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Re: Picture Packages
Old 03-07-2006, 09:12 PM   #2 (permalink)
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arg
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Re: Picture Packages
Old 03-07-2006, 10:01 PM   #3 (permalink)
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Brad:

Check with your lab. If they are like the lab I use, they have special prices for event photography which can really help you maximize your margin. They may even have advice to offer or marketing information for your particular region.

Mark Oehler
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Re: Picture Packages
Old 03-07-2006, 10:15 PM   #4 (permalink)
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Brad,

Glad to hear that you had a good experience with North Tampa. Ron is great.

Now, as far as the church directory. Boy, you have stepped into it. HAHAHA!

I'll drop you a PM.

Terry

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Re: Picture Packages
Old 03-07-2006, 10:35 PM   #5 (permalink)
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Mark,


Thanks for the heads up. I'll check with the lab!
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