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Catalog Work
Old 01-15-2006, 01:20 AM   #1 (permalink)
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Hey Folks! Haven't posted in a while. I need some input from fellow GG'ers on what to charge for a catalog shoot. I was approached recently for a price quote on shooting a line of shirts for an upcoming company. I haven't got a clue on what to charge. Any thoughts?

 
 
Re: welcome back kotter
Old 01-15-2006, 01:23 AM   #2 (permalink)
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can't help ya with pricing, but nice to see ya posting again...

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D\' meister
Old 01-15-2006, 01:35 AM   #3 (permalink)
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Yo Steven! It's been a while. I do pop in here every now and then to check out some images. I see that you have been busy.

I will be hitting Hawaii, Kona that is, in March. I might have to hook up with some locals to get a couple of beach and sunset shots. [img]/ubbthreads/images/graemlins/grin.gif[/img]

 
 
Re: D\' meister
Old 01-15-2006, 01:39 AM   #4 (permalink)
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there are a lot of models on the big island, i've never been there, but hopefully one day, let me know if you want any tips finding models there...

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Re: D\' meister
Old 01-15-2006, 01:48 AM   #5 (permalink)
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P.M. me some suggestions. I will be posting my travel itinerary on a couple of sites as well for models to see.

 
 
More info needed
Old 01-15-2006, 10:31 AM   #6 (permalink)
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More info is needed, a lot more info, before even guessing at a price for something like that. Such as: how many shorts; worn by a model or not, if models how many different models; plain, simple backgrounds, in studio shots or on location, if location, what sort of location; will the company provide a photo stylist or will you, you'll need one, I understand the shots would be for catalog use, but what sort of catalog, what's the distribution? Would they also want additional uses, ie magazne ads, fliers, etc. What level of distribution, local, regional, national or international?

Setting costs for something like that is not simple. You'll need a photo stylist, at least one assistant, pay for models if they are used film and processing or post processing time, and so on.
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Re: Catalog Work
Old 01-15-2006, 11:23 AM   #7 (permalink)
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$1,000 a day plus hard expenses is pretty standard.
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What he said... for real!
Old 01-15-2006, 12:33 PM   #8 (permalink)
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You can just give them a day rate, shoot, hand over the rights and walk... but that's a bad idea.

Catalog shoots are complex. Like Doug says; will they want to reuse the images? (almost certainly they will); what is the print run and geographic distribution for the catalog? Do they intend to publish the catalog on the net as well? Those factors determine the copyright license fees which are your bread and butter.

Where will you do the shoot? Do you have to rent any space or equipment? How about models? model releases and property releases, can you get them? Beware if they tell you they have a studio space, I bought that one once and wound up shooting in an empty 10'x14' office with carpet floor and 8' tile ceilings... on a single 15A power circuit.

You need to anticipate your expenses, figure them in, mark them up. Don't forget post-production time, MUA/stylist time, assistants, etc. That stuff really adds up.

To get an idea of what people are charging for copyright licensing, get Fotoquote. Not the greatest piece of programming on the planet but worth the price.

Don't bid low or you'll regret it; you won't ever be able to ask a higher price from that client or anyone they talk to.

Chip
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