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Define Commercial/Editorial Please
Old 01-05-2006, 06:03 PM   #1 (permalink)
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I've heard alot of debates about Glashion,Fashion,Glamour,Flamour.

Would someone mind explaining Commercial/Editorial to me!

Don.
 
 
Re: Define Commercial/Editorial Please
Old 01-05-2006, 07:53 PM   #2 (permalink)
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Commercials are what they use to ruin a perfectly good tv show...

What? You want a serious answer? I guess you shouldnt have let me post to this.

LOL
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Re: Define Commercial/Editorial Please
Old 01-05-2006, 08:02 PM   #3 (permalink)
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[ QUOTE ]
Commercials are what they use to ruin a perfectly good tv show...

[/ QUOTE ]



Thats odd..thats what I thought it was too!!! I do know the difference between an INFOm and COMM ercial. thats about it.


 
 
Commerciatorial...
Old 01-05-2006, 08:03 PM   #4 (permalink)
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I'll take a stab at it.

Commercial is fairly straight forward... goods and services -- images employed to promote, advertise and sell goods and services. Doesn't have to be 'for profit' but commercial photography in some way facilitates trade.

Editorial is a bit slippery. It should have to do with news and opinion but it's grown over time to encompass just about anything that's informative... using the word 'informative' very loosely because informative articles, punditry and 'news' are frequently used in as tools in sales and marketing. That's why you frequently see the two terms combined when related to photography.

To me, a commercial/editorial image will be informative, it will communicate an idea or concept... it's an illustration. A good commercial image will also evoke empathethic feelings in the viewer, allowing them to vicariously experience whatever goods or services the image is selling.

From one mallethead to another, that's my stab.

Weird clouds this afternoon...


Chip
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Re: Define Commercial/Editorial Please
Old 01-05-2006, 08:33 PM   #5 (permalink)
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Commercial is selling a product. It can be any thing from a magazine ad to a clothor or hardware catalog.

Editorial is usually intended to illustrate a magazine article; it's intended to attract attention to an article and make someone read the article or in the case of a cover, to make someone buy the magazine.

Commercial shots are usually commissioned by an ad agency or manufacturer, while editorial shots are usually commissioned by the magazine itself.

This photo is one of my old editorial photos, designed to illustrate a mag article about wedding invitations.

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Your answer WAS very serious!
Old 01-05-2006, 09:10 PM   #6 (permalink)
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<CENTER> </CENTER>

You are correct, and the program itself is the editorial. Commercial pays for the opportunity to present the editorial, and you put up with the commercial because you want access to the editorial content.

Now if you want to know why we care about this as it affects our interest in photography and modeling, you can read these articles on editorial and commercial photography and modeling at JohnFisher.Com!

(But you knew that!)

Fish
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John Fisher
Couture Model Management
900 West Avenue, Suite 423
Miami Beach, Florida 33139
305 534-9322
http://www.johnfisher.com
http://www.couturemiami.com
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Re: Your answer WAS very serious!
Old 01-05-2006, 09:18 PM   #7 (permalink)
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Fish:

I had just read this message before you posted and went looking for your last posts as I knew you providing some great links. Great material. Thanks for providing it.

Mark Oehler
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Re: Your answer WAS very serious!
Old 01-05-2006, 09:28 PM   #8 (permalink)
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Thanks John!! DeAnn and I both will be reading and Studying the link you posted!!




Don.
 
 
Re: Define Commercial/Editorial Please
Old 01-05-2006, 10:24 PM   #9 (permalink)
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Chip and Doug both gave you good examples of commercial and/or editorial photography. TV commercials can be a part of the commercial idea on this too, but in photography the photographer takes place of what you see on television.
Example. Lets say that you are contacted by "Sea Do" jet skis or their advertising agency and they want to do some advertising on one of their new jet skis for brochures to send to their dealers and create billboards. But they don't want just the jet ski itself to be photographed, they want you to hire a model wearing a swimsuit to be put in the water to show action of what the jet ski does. This is one example of what commercial photography might be used for. The editorial thing might get a little more broad than that and fit into different areas. Not always a commercial related thing.



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Re: welcome to Fantasyland
Old 01-06-2006, 12:40 AM   #10 (permalink)
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you mean like deese?

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