Originally Posted by Ron_C
What is the going rate for photographs to be used for commercial advertising? A large hotel chain, wants photos of refurbished lobby, guest rooms, and landscaping. The hotel is located on Hilton Head, SC. The cooprate offices for the chain are located in Chicago I believe.
Seth Resnick has a great calculator on the ediitorial photographers assn site, like they said google it.
Most commercial uses are priced by the USAGE, assuming they want the images for their website, brochures, and advertising, you'll want to lisc them for each, priced by how many brochures, for how long, and how many and placement on the site etc. Jeffrey