Morgan,
The technique that I use to make people "tan" is:
adjustments>photo filter, then use a warming filter, play with the % until you get the desired effect on the skin. Then you can mask out the areas that you don't want "tanned".
I found this to be the easiest/best way for me because you can later adjust the effect if needed and can still add/subtract on the mask.
Good Luck!
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