.....which is why you see so much of it. It is also popular in portraits with the consumer.....because what they want is a totally visable face to show off to relatives.
Thus, the perception that flat is "good", and shadows are "bad".
Yet, photography is the rendititon of objects as patterns of reflected light. Since light and shadow must interplay to create a "natural" look that would be compatible with natural light, it seems obvious that "dramatic" light, or rather, light that contains a full range of tones with highlights and shadows, should be the most desirable light, as it will be the most complex way to render objects.
While there are no hard and fast rules, I doubt that many would argue against the premise that more complex imagery is usually better, because it is more interesting. [img]/ubbthreads/images/graemlins/smirk.gif[/img]
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