[lsc1]

The slickest sports shooting/marketing I ever saw was when my daughter was doing gymnastics. There are four simultaneous events going on and in a gym - which requires a FAST long lens (no flash allowed). Two shooters set up in position to capture two events each and they are rapid firing. Two runners carrying memory cards to a printing area and bringing back empty cards. Two computers and 1 Pro printer are set up in a modular, rock solid cabinet desk on wheels that closes up and locks down for transport when they're done. The cards are inserted, the images imported and then organized into folders with each competitors number. Parents walk up throughout the event and can view their daughters images, select an image (or five), and have them printed on the spot. Seems like an 8X10 was $15 or $20. I can't tell you how much money they were making but the parent's line was long, the credit cards machines were churning and they've been in business for a long time.

Where there is ingenuity, there is profit.