So here's a similar and, hopefully related, question:
Does the availability of rental sway your decision one way or another?
For example, I'm in Chicago. For me to purchase Hensel, using the consideration above, would be a mistake. My best choices would be, in order: Profoto (easily rentable), Broncolor (not as good a selection, but still easy), Speedotron (rentable just about everywhere).
Obviously you can't own every piece of lighting or light modifiers you would like and being able to rent to fill needs is important.
Thanks for the insight!
Tom
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