Quikshots,
You may want to renegotiate that deal with the riding academy. It sounds like they are getting an awful lot in return for very little. How about no charge for the "session fee" but they agree to pay for usage and prints on an as needed basis?
Perhaps a few shots for free and the rest at "X" dollars? I would also request a data base of the members that you shoot so that you can market to them copies of the pictures you took for sale later, as well as additional sessions, if you want to be a horse photographer.
Otherwise, just go, take some pictures, write a brief local interest story and send to the local papers. Make sure they can use them only as long as they use your byline. That way you get the exposure you desire, and it is a more fair compensation to you. Maybe the riding academy will notice and then seek you out for prints, that you can then sell.
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