MySpace can no doubt be a great marketing tool. But the majority of people who use it seem to have no sense about what makes a MySpace site useful. The majority of sites that I see are almost unreadable. They will use some super ornate background and the text that they place on the site is almost unreadable against the weird backgrounds that are chosen. So if you want to profit from a MySpace site, be sure to choose a fairly neutral background and make sure that all your text will show up and be easy to read on the background. Also don't put automated music or sound since that can be a no-no if someone is browsing in an office, or the baby is a asleep, etc. Use common sense and make the site look professional rather than like something from a psychedelic dream.
Also, don't use animated gifs at all. You're just making more stuff flash and its annoying and distracting and spells Amateur in big letters.
A good example of a well designed MySpace site designed for marketing is Rolando's site:
http://profile.myspace.com/index.cfm...endID=26405979
The other thing you must keep track of his people who leave comments or attach themselves as friends. They can post huge photos that will make your site scroll way off to the right, and you usually don't want that. Also be sure to keep off any "friends" and "comments" that might dilute your marketing message.
Cheers,
rfs