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Re: I'm an MBA student specialising in Marketing - ask me anything!
Old 01-10-2007, 04:44 PM   #13 (permalink)
Stecyk
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Quote:
Originally Posted by gaborm View Post
There are no other photographers in my 10 mile radius. I'm trying not spend to much money on advertising, so my main source to get others in the studio will be to at first print post cards and leave it at other businesses in exchane for some free prints of their kids.
Just a quick couple random thoughts that apply to both you and JimmyD...

1) You can advertise for free in Craigslist. I have not been impressed with the photographers I have seen in Craigslist. But I am impressed with JimmyD's work and I don't know if I have seen your work gaborm. Perhaps a quality photographer would do considerably better? A link in Craigslist to your online portfolio might help?

2) Take some money and spend it on advertising. Not a lot, but some. See if it gets you profitable results. Perhaps it is a worthwhile investment. If it were me, I'd try to make some attractive flyers with a url to my website where I demonstrate my photography. I would also have a few different versions of the flyer. Perhaps some work better than others? Perhaps different incentive schemes work better than others? To me, the initial advertising would an experiment where I try to find what works and what doesn't work. I'd also pay attention to the seasons, holidays, and events. I would try to tailer my advertising to capture those themes.

This is all free advice, so be careful. Often free advice is only worth the price paid.
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Last edited by Stecyk; 01-10-2007 at 11:57 PM.. Reason: typos