Quote:
Originally Posted by jimmyd
you're right, mike. playboy's brand won't die easily but it can die... either by suicide, murder, or naturally occuring causes. (i think the latter is the most likely and i also think, if it happens, it will be a slow, withering death.)
in the print world, the flagship magazine has been, in more recent years, trumped by maxim and other lad-mags. those zines did it with softer-than-playboy fare.
in the cable-casting world, their business model simply didn't work.
on the web, they're competing with harder stuff.
but when it comes to the playboy brand, they topple everyone and that's their strongest hand and that, imo, is where they should be looking at exploiting in the largest ways possible.
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I agree, Jimmy. I think that they need to focus on the print magazine. The Empire grew and grew for years. Everyone was buying their stuff.
I think their web venture is what really hurt them. Rather than staying focused on quality, they thought that quantity would win. There's just so much stuff out there that they thought they needed to produce loads of content and the quality suffered. That's just my opinion, btw.
Mike