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Originally Posted by RFS
...Also of interest is his comments on why he can sell power pack units at so much less than the competition. What do you think about his argument?
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Originally Posted by Paul Buff on DPReview
My philosophy at Paul C. Buff, Inc. is to design for high volume production of our products. This involves intense, expensive engineering and, if done properly, a more evolved product that costs less yet which outperforms products designed for small sales volume and which carry a high price tag by nature of the low volume nature of their design. This is not hype – this is truth, we offer our long customer-satisfaction record as proof.
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FWIW Buff's equipment is very well designed and could even be considered over-engineered IMHO. Out of all the use (and abuse) that my equipment has been put through, it's still on the original flash tubes and has never required any maintenance other than to replace a blown fuse one time. Didja ever hear of anyone ragging on Buff's equipment? Not a commonplace event.
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Originally Posted by Paul Buff on DPReview
Next, we sell only direct-to-customer – we don’t share our profits with middlemen. Our direct sales policy also results in a one-on-one customer support capability – you call, you get help – accurate and fast.
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Hey, I like kibbitzing with the guys (and girl) down at the local camera store as much as the next guy, but ... who can argue with Buff's success in their strategies (which have been going on for a couple of decades, now)?