Light is everything! The reason # 1 has the most potential is because you are on the right track with using the light to depict your subject in a flattering or different way. The best way to "adjust levels" is to shoot in better light! Early in the am or late in the afternoon...light is softer, warmer, more directional...etc. I am speaking of shooting in available light of course. You may have heard this all before...so forgive me if you have. Its a real simple way of stacking the deck in your favor without jumping into cumbersome and expensive studio equipment right away. And also a great way to learn what the light you have to work with can really do for you.
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