Sometimes stores have (way) outdated websites. I think they view this technology as a 'thing they have to do to keep current'...that is to say the Internet is today's newspaper insert. It's an expectation that all businesses will have some form of web presence and any that don't are passed over by the buying public. However that said, many probably only want to pay for the initial webdesign and publishing. Then they save money by not updating the info. Well that's all fine and good for businesses using the website as advertising but if they post a product with a price then it's easily overlooked...the need to keep it current.
That's probably what happened in your case. Because the 'in-store' price was higher than the website you'd query it. But if it happened that the price in-store was less you'd probably not have said anything, right?
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