First, Thanks alot Jimmy for giving me some lighting package advice a few months ago. I am now set up and working diligently.
We sell a product and the competition is fierce from coast to coast to say the least. Last year I paid a very well known Photographer thousands and thousands of dollars to have a well known model shot with our Jewelry. He told us that he had the concept and she was as beautiful as the morning sun! Not to fear, we would love the final product.
I received the images and an invoice that was equal to the price of an inexpensive compact car. We also were only able to really weed out 5 images that were unique and usable from a two day shoot.
Lots of hip shots with rings and bracelets about 900 and chest and pendants about 900. Same chest and same hips.
The images we selected are awesome to say the least, but for the money, My little company would not even come close to being able to afford finishing the job or adding more images to our campaign, while he tries to find his creative edge?
So I am at a dead stand still. He said that the quality equals every penny he is asking for. I ordered it and will pay it. Simple.
I need to get some attention for my jewelry over the competition on a regular basis, not once every 5 years.
Flash them, get your emotion and response and go to the next customer!
In my main line of work it is all about emotion and what makes the heart excited enough that someone wants to adorn themselves with Jewelry.
Lighting, set-up and technique is important but creativity is going to make them remember the company name when they walk out of the store.
My customers have very strong feelings about this image. I like it, they dislike it=they are finally talking about my company "Ciera Jewelry, the one with the extreme and questionable advertising campaign." but after we deliver their order and get paid. For technique? I have lots of time to improve.
My input.
Respectfully,
Marc Brunon
TSG
