First of all, I'm back after a couple of weeks with the worst cold/flu/bronchial virus in the history of mankind. Now I'm only hitting the twice a day cough suppresant three or four times a day, so I'm on the road to recovery. And yeah GDam it, I caught it from a #$%&* makeup artist!
But back to the question, both are equally important in just about every photo we take, regardless of intended purpose. 'Technique' and creativity are ham and eggs, they go together, neither is complete without the other. We can have the greatest idea in history in our mind, but without the technical knowledge to get it recorded, it will stay in our mind and no one will ever see it. On the other hand, a highly skilled technical photographer, one who is an encyclopedia of technical knowledge, but who has no creativity will always produce boring work. Technical ability and creativity are the yin and yang of photography, each requires the other to exit.