it's not just about sking softening or treatments, its about how the skin is treated. lately, if you're looking thru magazines and such, you'll see there's been, for instance, a greater emphasis on the use of diffusion glow types of softening rather than simply blurring. (maxim is a good example) a lot of this has to do with trends. a fair amount of what i do gets treated by a graphic designer before its use for whatever it gets used for. more often than not, there's more "treating" of the skin going on than i would have performed if i'm processing the images for my own, promotional use. also, the way you light the model is going to bear on this. i find myself lighting in ways that actually help the graphic designer use the skin treatment tools that will be used. i don't think there's a formula that says this much blur or diffuesion is okay, but not that much. it's all about "use" of the image.
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