[ QUOTE ]
Your logo is the image summary of your identity.
It can be completely text, graphic, a combination thereof.
A logo is the signature of your business.
A logo is the brand of your business.
A logo is the autograph of your business.
A logo is the "flag" of your business.
[/ QUOTE ]
I needed to add:
A logo is also your mark in trade and commerce.
(This means you may attempt to register it as your trademark.)
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