The next important step to decide on after the company name is your logo.
Your logo is the image summary of your identity.
It can be completely text, graphic, a combination thereof.
A logo is the signature of your business.
A logo is the brand of your business.
A logo is the autograph of your business.
A logo is the "flag" of your business.
Never underestimate the power of a logo. Major companies spend
millions of dollars in the creation & maintainence of their logos.
When logos change--- businesses can be positively or negatively affected by it.
A logo should be versatile.
It should be easy to identify in monochrome or multiple colors.
A logo should fit every tool you use for marketing including the product.
=========================== Logo's by themselves are not easy to design.
Lot's of thought needs to be implemented in the design and execution of
a logo. Be extra careful at this step.... Once your logo is design and
implemented, it's hard to make changes.
Next: We head towards setting up the skeletal structure of your business.
Things to note: CASH IS KING. TIME IS MONEY--- AND EVERY DECISION MADE WILL
COST MONEY.
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