Unfortunately the readers, do not get the long version of my post,
(which is usually expanded upon over the phone).
DeAnn has sent me a mission statement which is simple, to the point, and
wrapped up in one sentence ( the best kind).
So the next subject is your COMPANY NAME. It should reflect the mission
statement and the four questions I also asked in about a word or three.
I'm not suggesting you change the one you have, just be sure to analyze
and make sure it reflects the previous exercise. This will be your identity
and hopefully your eventual trademark.
It must feel as natural as your personal name (ie: Don & DeAnn) and still
manage to reflect your personalities.
Before you rush off and print a thousand cards or whatever you're are wanting
to do, just take the time and go over the previous exercises and make absolutely
sure--- because the next steps will make changing your mind a bit difficult.
Right now--- this is the inexpensive part of business, everything else starts
costing exponentially so be careful. Every decision from here on will cost you
money or time or both.
Tomorrow's subject: The final foundation of your business-which now begins to drive your marketing.
After that, we will begin to build the structural skeleton of your business.
It's best to get this out of the way now, so you can spend the bulk of your
energy creating product.
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And now a word from my guest speaker: Jor-el!
My son, do not let eagerness and vanity drive your decision making.
While is it good to have these qualities, it is often fraught with peril.
Remember, there are no
undo's in life, and the forces of nature
will pounce on bad choices.
Remember rule number:24 and 26 because it directly relates to rule number: 5.
It's a sneaky thing these rules, but they are there for a reason... you have
to go over your checklist contantly or else you will miss something.
I now defer back to Master Po...who will continue this when he gets back
from meditating tomorrow.