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if you approach a shoot without previsualization you basically show up clueless.
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i gotta disagree with that. i think it depends on what you hope to accomplish. certainly, pre-visualization is important for those shoots where you intend to capture a very specific kind of image or you're going to capture an image that should contain certain elements or one that you intend to convey a certain emotion or whatever. but there's been many images i've captured where spontaneity was the catalyst for a great shot. with a product ad, for instance, i would certainly pre-visualize the image. in fact, i might even sketch it (sort of like one-frame from a story board for a motion picture.) but other times, "shooting from the hip" has delivered some of my best images.
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